National Publicist Day
For many, being a publicist means managing messages. For Kayla, it means moving the culture forward.
As the Founder and Chief Strategist of KTA Media Group, a Dallas-based communications powerhouse, Kayla Tucker Adams has built more than a successful agency—she’s built a legacy of trust and transformation. Her firm is recognized nationally for its excellence in crisis communications, strategic storytelling, and executive visibility, helping clients navigate the most defining moments of their careers and brands.
Headquartered in Dallas and anchored by associates in major markets including Atlanta, Houston, Austin, Chicago, New York, Las Vegas, and Washington, D.C., KTA Media Group represents a new generation of communications excellence —driven by clarity, courage, and cultural intelligence to serve clients nationwide and around the world.
With a client roster that spans Fortune 500 corporations, national nonprofits, school districts, global faith leaders, beauty brands, film and entertainment entities, and travel and tourism organizations and events, and previous experience working with cultural icons like T.D. Jakes, Kayla’s influence reaches far beyond the borders of her city or industry.
What truly defines her is her philosophy: that effective communication is an act of service. “Public relations isn’t about spin,” she often says. “It’s about stewardship—of a brand’s story, its truth, and its impact.”
That belief has guided campaigns that have landed on Good Morning America, The Today Show, CNN, CBS This Morning, The New York Times, Essence, Ebony, and Black Enterprise. But behind every headline and soundbite lies something deeper—a commitment to ensuring her clients are seen not just as newsmakers, but as narrative shapers.
Beyond her boardroom brilliance, Kayla is also a mentor, advocate, and role model for women entering the world of communications. She’s delivered keynotes for the National Association of Black Journalists, Prairie View A&M University, and the March of Dimes, and serves on the boards of the March of Dimes (DFW Chapter) and That Girl is SMART Youth Mentoring Program. She’s also an active member of PRSA, NABJ, and Alpha Kappa Alpha Sorority, Inc., finding strength and sisterhood in each space she occupies.
Kayla’s commitment to excellence and leadership is further recognized through numerous accolades including the NABJ Salute to Excellence Award, Texas School Public Relations Association Star Award, Who’s Who in Black Dallas, 2022 Woman of the Year (Greater North Dallas Business & Professional Women’s Club), and the 2022 Patricia L. Tobin Media Professional Award presented by the National Association of Black Journalists.
Yet, despite her many achievements, Kayla remains grounded in gratitude and purpose. “Awards are beautiful,” she reflects, “but impact—that’s the real reward.”
As we honor National Publicist Day, Kayla represents a new era of communicators: women who lead with vision, vulnerability, and value. Through her work, she reminds us that public relations is not just about crafting the perfect headline—it’s about crafting history.